Innovation becomes an important topic 10-15 years for any organization
or business which announce a need for more creative, faster and radical work in
their environment (Mase, C. "Leading Innovation",n.d., para. 1). Due to daily challenges
people resort to make a meaning for
innovation (Muse, n.d.). Is innovation more about people or process? A question
was asked among great number of people which result split answers (Ovans,
2015). "The answer to the people or
process question is probably both: people matter, process matters. Talented
people can be hobbled by poor processes; hesitant people can be uplifted by
smart processes" (Ovans, 2015).
The first 50 percent says innovation is a talent. This can be
illustrated briefly by Bernard Arnault(2001), a chairman of luxury goods LVMH,
in HBR interview when he stated: "Our whole business is based on giving
our artists and designers complete freedom to invent without limits". In
addition, the founder of one of the world’s leading industrial design firms
IDEO, David Kelley (2001), mentioned in one of his articles in HBR "blend
of methodologies, work practices, culture, and infrastructure. Methodology
alone is not enough”.
Companies full of motion pictures, product designers and fashion should
be consider the idea that innovation depends on talent. On the other hand, this
idea is not suitable with engineering-oriented innovation. An example of this
carried out by Ovans (2015) in which Intel operating ideas effectively by
exchanging information and processing the ideas. Intuit depends also on backup
process to support the innovation in their work environment to act creatively
as talented professionals in famous companies like Dior (Onavs, 2015).
Few steps were
provided by Anthony, Duncan and Siren (2014) in HBR article "Build an Innovation
Engine in 90 Days". The first step forces top
managers to understand how innovation will fit the strategy of their companies.
The second is by exploring the areas of innovation in the company and determine
what the company can deliver to its customers. Finally, set the required time
to build an effective innovation team to work properly.
